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Master of Business Administration- MBA Semester 2 Spring 2016
a. Phases of Operations Strategy
b. Operations Strategy as a Competitive Weapon
c. Strategic Importance of Forecasting
Q2. Explain following Rating methods
a. Factor rating method
b. Point rating method
c. Break-even analysis
d. Centre of gravity method
Q3. Describe following dimensions of quality with appropriate examples.
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Q4. . Project management can be considered to have following five dimensions which are necessary to be managed. Explain.
Q5.Explain the risk management and its various components
Q6.Why redesign of layouts may be necessary? List the differences between product and process layout.
Q2. Explain about the doubling period and future value. Solve the below given problem: Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?
Q3. Write short notes on: a) Irredeemable bonds b) Zero coupon bonds c) Valuation of Shares
Q4. Explain the factors affecting Capital Structure. Solve the below given problem: Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. What is the average cost of capital of both firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs. 25, 000
Equity earnings E Rs. 1, 00, 000 Rs. 75, 000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S = E/Ke Rs. 6, 66, 667 Rs. 5,00, 000
Market value of debt B Nil Rs. 2, 50, 000
Total value of firm V Rs. 6, 66, 667 Rs. 7, 50, 000
Q5. Explain the capital Budgeting process and its appraisals Solve the below given problem: Given below are the details on the cash flows of two projects A and B. Compute payback period for A and B.
Cash flows of A and B
Year Project A cash flows (Rs.) Project B cash flows (Rs.) 0 (4,00,000) (5,00,000)
1 2,00,000 1,00,000
2 1,75,000 2,00,000
3 25,000 3,00,000
4 2,00,000 4,00,000
5 1,50,000 2,00,000
Q6. Explain the concepts of working capital. Explain the determinants of working capital.
Q2. Describe the scenario building approach of environmental scanning with the help of an example.
Q3. Explain the various characteristics that affect the consumer buying behavior.
Q4. What are the advantages of Branding? What value does the organization & customers get out of the branding process?
Q5. What do you meant by marketing channel? What are the important functions of marketing channels?
Q6. Write short notes on:
a) Break –even pricing
b) Mark-up pricing
Q2. How to use information system to support competitive strategy? With an example explain each strategy
Q3. a. Explain First-order and second-order effects b. Distinguish between hierarchy and matrix organisational structures
Q4. Briefly explain the Customer Relationship Management (CRM) system. What are the various facilities created by CRM?
Q5. Briefly explain the different aspects of the need for database systems.
Q6. Why privacy is important for individuals in the organisations? Briefly explain. How workplace electronic monitoring is done in the organizations?
Q2. a. Explain the steps involved in linear programming problem formulation. Discuss in brief the advantages of linear programming. b. Alpha Limited produces & sells two different products under the brand names black & white. The profit per unit on these products in Rs. 50 & Rs. 40 respectively. Both the products employ the same manufacturing process which has a fixed total capacity of 50,000 man-hours. As per the estimates of the marketing research department of Alpha Limited, there is a market demand for maximum 8,000 units of Black & 10,000 units of white. Subject to the overall demand, the products can be sold in any possible combination. If it takes 3 hours to produce one unit of black & 2 hours to produce one unit of white, formulate the model of linear programming.
Q3. a. What is degeneracy in transportation problem? How it can be resolved? b. Solve the following transportation problem using Vogel’s approximation method.
b. Find the optimal assignment of four jobs and four machines when the cost of assignment is given by the following table:J1 J2 J3 J4
M1 10 9 7 8
M2 5 8 7 7
M3 5 4 6 5
M4 2 3 4 5
Q5. Define Simulation. Explain the Simulation procedure. Discuss the use of Simulation with an example.
Q6. Explain the following:
a. Economic Order Quantity( EOQ)
b. PERT and CPM
c. Operating Characteristics of a Queuing System
Q2. Explain Project Life Cycle in detail?
Q3. Answer the following questions: 1. Mention the steps involved in a competitive bid. 2. Mention the elements/points that must be kept in view when designing , developing and operating a PMIS (Project Management Information System)
Q4. Discuss the major contents of the project’s final report
Q5. Write short notes on 1. Role of risk management in overall project management 2. Quality assurance
Q6. Explain Earned Value Method (EVM) in detail? How can a project manager manage the Project Schedule if team members don’t accurately report when they are behind?