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Master of Business Administration- MBA Semester 2 Spring 2015

Spring 2015 smude mba semester 2 solutionsMB0044 - PRODUCTION AND OPERATION MANAGEMENT

Q1. Write short notes on:
. Environmental scanning as a basis for strategic decision making
. Tools for implementation of operations
. Differentiation strategies as a basis of decision making
. Core competencies as a basis of decision making
Q2. Answer the following questions:
a. What is forecasting?
b. What are the benefits of forecasting?
c. What are the cost implications of forecasting?
d. List the different types of forecasting methods.
Q3. Describe the process of value analysis.
Q4. What do you understand by “line balancing”? What happens if line balance does not exist?
Q5. Explain the steps to set data in logical order so that the business process may be defined. List the ingredients of a business process.
Q6. Describe the post implementation review of a project. Explain the tools that may be considered for post implementation review.

Spring 2015 smude mba semester 2 solutionsMB0045 – Financial Management

Q1. Explain the liquidity decisions and its important elements. Write complete information on dividend decisions.
Q2. Explain about the doubling period and present value. Solve the below given problem: Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?
Q3. Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage
Q4. Explain the factors affecting Capital Structure. Solve the below given problem: Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. What is the average cost of capital of both firms?
Details of Firms A and B
        Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs. 25, 000
Equity earnings E Rs. 1, 00, 000 Rs. 75, 000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S = E/Ke Rs. 6, 66, 667 Rs. 5,00, 000
Market value of debt B Nil Rs. 2, 50, 000
Total value of firm V Rs. 6, 66, 667 Rs. 7, 50, 000
2. What are the various phases in the capital budgeting process? To what extent do you believe that automation can ease out the process?
Q5. Explain all the sources of risk in capital budgeting with examples. Solve the below given problem: An investment will have an initial outlay of Rs 100,000. It is expected to generate cash inflows. Cash inflow for four years.
Year Cash inflow
1 40000
2 50000
3 15000
4 30000
If the risk free rate and the risk premium is 10%,
a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate
Q6. Explain the objectives of Cash Management. Write about the Baumol model with their assumptions.

Spring 2015 smude mba semester 2 solutionsMB0046 – Marketing Management

Q1. A marketing mix can be referred to as a planned mix of the controllable elements of a product’s marketing plan, commonly termed as 4Ps: Product, Price, Place and promotion. Considering the increasing role of services in the economy and customer orientation, additional 3 Ps such as People, Process and physical evidence were added to the marketing mix. These Ps are very important while generating optimum income for the company since it will be adjusted until the right combination that serves the needs of the customers. Define the term marketing mix. Describe the 7ps of marketing mix.
Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
Q3. Describe the international market entry strategies in brief.
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
Q5. Describe the stages in consumer decision making process.
Q6. Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.

Spring 2015 smude mba semester 2 solutionsMB0047 –Management Information System

Q1. In today’s life, Individuals rely on information systems, generally Internet-based, for conducting much of their personal lives: for socializing, study, shopping, banking, and entertainment. Information technology refers to anything related to computing technology, such as networking, hardware, software, the Internet, or the people that work with these technologies. How do you differentiate between information system and information technology? Explain using an example.
Q2. Explain decision making with MIS using Travelling salesman problem
Q3. How to use information system to support competitive strategy? Explain with an example for each strategy.
Q4. Decision making is a daily activity for any human being. In the decision making process, we choose one course of action from a few possible alternatives. In the process of decision making, we may use many tools, techniques and perceptions. Describe Herbert Simon model on Decision making.
Q5. Write short notes on
a. Data administration
b. Managing concurrency
c. Reduced data redundancy
d. Recovery from crashes
e. Data access
Q6. Write short notes on
a. Role of workplace monitoring
b. Power over users

Spring 2015 smude mba semester 2 solutionsMB0048 –Operations Research

Q1. Discuss the methodology of Operations Research. Explain in brief the phases of Operations Research.
Q2. a. Explain the graphical method of solving Linear Programming Problem. b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.
Q3. a. Explain how to solve the degeneracy in transportation problems. b. Explain the procedure of MODI method of finding solution through optimality test.
Q4. a. Explain the steps involved in Hungarian method of solving Assignment problems. b. Find an optimal solution to an assignment problem with the following cost matrix:
J1 J2 J3 J4
M1 10 9 7 8
M2 5 8 7 7
M3 5 4 6 5
M4 2 3 4 5

Q5. a. Write a short note on Monte Carlo Simulation. b. A Company produces 150 cars. But the production rate varies with the distribution.
Production Rate 147 148 149 150 151 152 153
Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05
At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.
Q6. a. Explain the dominance principle in game theory.
b. Describe the Constituents of a Queuing System.
c. Differentiate between PERT and CPM.

Spring 2015 smude mba semester 2 solutionsMB0049 - PROJECT MANAGEMENT

Q1. Write Short notes on: 1. PERT model 2. CPM model
Q2. Define project type organization and discuss in detail.
Q3. Answer the following questions: 1. Mention the steps involved in a competitive bid. 2. Mention the elements/points that must be kept in view when designing , developing and operating a PMIS (Project Management Information System)
Q4. Discuss the major contents of the project’s final report.
Q5. Write short notes on 1. Role of risk management in overall project management 2. Quality assurance
Q6. What are the common features of project management software?

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