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MBA Semester 4 Spring 2014

MB0052– Strategic Management and Business Policy

Q1. Define the term ‘strategy’. Explain the concept of ‘strategic window’.
Answer: The word ‘strategy’ comes from Greek strategies, which refers to a military general and combines stratus (the army) and ago (to lead). The concept and practice of strategy and...

MB0053– International Business Management

Q1. “Environment scanning is an important part of international business.” Explain your views on this statement and discuss what factors need to be scanned.
Answer: Environmental scanning is the internal communication of external information about issues that may potentially influence an organization's decision making process. Environmental...

MK0015 – Service Marketing & Customer Relationship Management

Q1. “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.
Answer :Positioning a service in the marketplace is much like positioning a product. The market for a product or service needs to be segmented so that the marketing activities can be designed...

MF0015 - International Financial Management

Q.1 Write short notes on: a) Measuring exchange rate movements
b) Factors that influence exchange rates

Answer:a) Measuring exchange rate movements:Exchange rates respond quickly to all sorts of events - both economic and noneconomic. The movement of exchange rates is the result of the combined effect of a number of factors ...

MU0015 - Compensation Benefits

Q1. Discuss the contents and process of Job evaluation
Answer:Job evaluation is a technique designed to enable employees to guess the size of a job in relation to others. Job evaluation will establish...

OM0015 – Maintenance Management

Q1. Write short notes on: Quality versus maintenance
Mean Time to Repair (MTTR)
ault tree analysis
Systematic equipment replacement program

Answer:Quality versus maintenance: Good quality maintenance contributes significantly to quality assurance. Poor maintenance of machines may lead to erratic working of certain...

PM0015 – Quantitative methods in Project Management

Q1. Write short notes on: • Q sort method of project selection
• Basic components of a network
• Project cost
• Resource smoothing

Answer: ...

MI0038: Enterprise Resource Planning

Q1. Write short notes on: • Integrated data model • Latest trends in ERP • Order management sub module of sales and distribution module of ERP system • Organisational management sub module of Human resource module of ERP system
Answer: Q-sort method is one such method for identifying projects for implementation among several other projects...

MH0056 – Public Relations and Marketing of Healthcare Organization

Q1. Discuss the factors affecting healthcare marketing.
Answer: Economic factors:Healthcare benefits in the West, which are traditionally paid or supported by government funds, have...

QM0015 – ISO/QS 9000 Elements

Q1. a. Mention the key benefits of all eight principles of Quality management system. b. Briefly explain the concept of product tracing with an example.
Answer: a. the key benefits of all eight principles of Quality management system are: • Principle 1: Customer focus...

IB0015 – Foreign Trade of India

Q1. Give a brief overview of India’s foreign trade since independence.
Answer: The reversal of the trends in the export growth during 1990-91, and thereafter, required a massive export thrust. Since July 1991 the Government of India initiated the process of...

MA0041: Merchant Banking and Financial Services

Q.1 Assume you are the investor of Just Dial Limited. Directors presented 19th Annual Report along with the audited accounts of the Company for the year ended March 31, 2014 and has not declared dividend. Analyse the IPO issue of Just Dial ltd.
Answer: ...

ML0015 – Services Marketing and Customer Relationship Management

Q1. on Request...
Answer: ...

SC0006 – Global Logistics and Supply Chain Management

Q1. on Request...
Answer: on Request...

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